Karen Scharf
Karen Scharf is an Indianapolis marketing consultant who works with small business owners and entrepreneurs. She offers several whitepapers, free reports and checklists, including her FREE Can-Spam checklist and FREE email pre-flight checklist to ensure your emails get delivered, get opened and get read. Download your copies at http://www.ModernImage.com.
Articles by this Author
Address Their Objections To Increase Your Sales
- By Karen Scharf
- Published 05/12/2008
- Copywriting
- Unrated
One of the services I provide for my clients is sales copy critique, and one of the problems that I see over and over again in sales copy is the "too good to be true" syndrome. I do understand the importance of highlighting all the great benefits of your product or service; but it's important to address the downside also.
Does Short Web Copy Outperform Long Copy?
- By Karen Scharf
- Published 04/17/2008
- Writing for the Web
- Unrated
On the web, attention spans are extremely fragile. Web surfers are looking for immediate gratification. Do they really want to stick around and read a gazillion word sales letter? Does long copy outperform short copy, even on the internet?