A lot of "experts" tell you easy ways to write books. Here are reasons why some of that advice doesn't work.

Everyone learns differently. To gain the most attention and understanding you need to provide a variety of story-telling-based ways to explain what you are doing through books. This article explains how to get started.

Selling books is viewed by many authors as a way to make money, but if you want influence getting readers is a much better idea. This article explains how to reach hundreds of thousands of readers.

It's not enough to know what you are doing: Someone must notice you before you can have influence. This paper describes how an experienced executive went back to school to create a book that launched him and his organization into worldwide prominence.