Online business owners often wonder when to create content and when to focus on design. Should you complete your design before beginning to develop content? Or create content before embarking on design? It's not a chicken-and-egg question: the clear answer is, "Create your content first." Here's why.

Independent professionals who want to get more clients online need to start with a result-oriented website. These 3 components of your website will become the cornerstone of your Internet presence.

Online business owners often underestimate the role of copywriting when they develop their websites, blogs and other Internet marketing promotions. As a result, they underestimate the role of copywriting in delivering clients, revenue and list sign-ups. Read on to learn more about how copywriting can and cannot help a service business.

Social marketing media can be a terrific way to attract clients and meet potential business allies. But it is easy to make a mistake so your efforts actually backfire. Read on to discover how you can avoid one of the most common and most lethal social media marketing mistakes.

Online business owners and solo professionals often ask copywriters how to write compelling, "edgy" copy. They want to know how to hook readers so they'll stay involved, keep reading and (ideally) be motivated to sign up for an ezine list or make a purchase. Here are 3 copywriting tips to create compelling content for your website.

Creating website content that is compelling can be a challenge, even for experienced copywriters. Independent professionals and solo-preneurs who want to get more clients online can take a tip from the pros: add stories to your website, blog and articles. Read on to learn 3 effective ways to grow your business by telling stories.

For professional service markets, online marketing begins with your website. When you create your website, your focus needs to be on content. Copywriters know that creating content calls for three copywriting challenges: creating compelling content, keeping the content visible and maintaining your readers' interest and suspense. Read on to learn how to master these three challenges

Service business owners frequently get last-minute requests to change a project. If you say "yes" too often, you become unfair to other clients and your business becomes less profitable. Copywriting for your website can help you avoid these situations before they arise. Read on to learn how.

Self-publishing a how-to or self-help book can help market your service business by generating leads who can become clients. But most professionals find they cannot obtain compelling reviews or sell their books successfully because the content has not been planned strategically. This article presents 3 critical elements to consider before writing and marketing your book.

Copywriting has been called the single most important skill you need for Internet Marketing. Ask any Online Gurus, Famous Names and Internet Millionaires. Most marketers don't realize their copywriting mindset can be applied beyond web sites and sales letters to achieve all your goals for growing your professional service business.

Most lawyers now recognize that they can increase credibility, exposure and ultimately revenue by generating massive amounts of high quality Internet content. But before you start writing, your online marketing strategy calls for several critical decisions.

Lawyer marketing typically includes creating a website to attract clients and build relationships. But many lawyers spend thousands of dollars to create a beautiful website but see little return on their investment. Read on to learn how to avoid the three most common mistakes of lawyer website marketing.