Are you speaking a different language to 2/3 of your customers? If you borrow these tips from Neuro-Linguistic Programming (NLP) your copywriting will touch all of your clients and help your marketing message be clearly received.

7 tips to get the best response from your Yellow Pages small business ads.

Guarantees are a powerful way to reduce buyer resistance and boost sales. Here are 10 tips to help you write guarantees that will get results!

When writing for your business, injecting personality will win you more customers than stuffy prose. Learn how to put your personality into your small business copywriting

Small business is embracing video to build relationships with customers. Adding video to your website doesn't have to be tricky or expensive. Here are my top tips on what to say, how to say it and how to add video to your small business website.

Tips from a top copywriter on how to get inside your customers heads using psychographic profiling

Tips to improve your response rate for letters seeking to make appointments with clients - it isn't as hard as you think!

Putting pen to paper is one of the most powerful tools to gain new business. Learn some techniques to make your business writing easier and more effective.

Writing articles is one of the most powerful marketing strategies you can use ... but what else can you do with used articles?