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Paul M. Jerard Jr.

Paul Jerard, is a co-owner and the director of Yoga teacher training at Aura Wellness Center in North Providence RI. He has been a certified Master Yoga teacher since 1995. He is a master instructor of martial arts. He teaches Yoga, martial arts, and fitness to children, adults, and seniors in Providence. Recently he wrote: Is Running a Yoga Business Right for You? For Yoga students, who may be considering a new career as a Yoga teacher.

 Articles by this Author

A unique sales letter has many benefits, but unique keyword content and increasing targeted traffic, to your website, are just two of them. Once traffic arrives, a great sales letter should do its job, but where do you start? Below is a system for building web copy that sells like a clone of your best sales person.

Your headline, and the following sub-headline, will make or break your web sales copy, but let's take a closer look at the sub-headline's purpose. It can differ, depending upon the writing approach you choose; the sub-headline might be a supporting statement, a claim, or a question. Below are some examples for you to analyze and develop your own ideas for Internet sales copy.

Follow up on New Concepts with Action

This is good advice for Yoga teachers and students alike. Unfortunately, you cannot progress without implementing new ideas, changing systems, or generating action. You have to accept evolution of ...

The Mystery of Enlightenment

Initially, enlightenment is living in the present moment and accepting your situation as it is. That is a pretty heavy task for anyone in any time. It is often said that an enlightened person cannot b...




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