Address Their Objections To Increase Your Sales
http://www.writersheaven.net/articles/577/1/Address-Their-Objections-To-Increase-Your-Sales/Page1.html
Karen Scharf
Karen Scharf is an Indianapolis marketing consultant who works with small business owners and entrepreneurs. She offers several whitepapers, free reports and checklists, including her FREE Can-Spam checklist and FREE email pre-flight checklist to ensure your emails get delivered, get opened and get read. Download your copies at http://www.ModernImage.com. By Karen Scharf
Published on 05/12/2008
One of the services I provide for my clients is sales copy critique, and one of the problems that I see over and over again in sales copy is the "too good to be true" syndrome. I do understand the importance of highlighting all the great benefits of your product or service; but it's important to address the downside also.