How To Double Your Profits -- Peter's Way
http://www.writersheaven.net/articles/16/1/How-To-Double-Your-Profits----Peters-Way/Page1.html
Sean D'Souza
Ever wonder why one business wildly succeeds, while another business struggles to get ahead? As a business owner are you totally overwhelmed with constant technology changes? Is it really possible to take age-old psychology and create more customers, more profits and yes...more time?
The most powerful small business ideas, systems and strategies have existed for thousands of years. They've been tried and tested. And you'll find them here at http://www.5000bc.com -- explained to you in an easy to understand language, that you can implement right away. By Sean D'Souza
Published on 03/23/2008
Peter worked hard. Damned hard. All day he toiled to sell blueberry muffins. And they were special muffins with forty blubberies each. But he only sold so many. Everyday, he'd fight a losing battle ju...
Peter worked hard. Damned hard. All day he toiled to sell blueberry muffins. And they were special muffins with forty blubberies each. But he only sold so many. Everyday, he'd fight a losing battle just to sell them all. At the end of the day, they weren't fresh anymore and people didn't want stale muffins. Then one day Peter doubled his profit. Yeah, just like that. He changed what he said and he sold twice as much.
"How much are those muffins, mate?" his customers would ask. "$3 for two," he'd say. And they'd buy two instead of one.
Simple, huh?
It's called bundling. We used to sell the Brain Audit for $xxx and PsychoBranding for $xxx. When someone bought the Brain Audit, we'd try to sell them PsychoBranding. Some customers bought and some didn't. Then one day we used Peter's combo technique. We sold both the products, the Brain Audit and PsychoBranding as PsychoCombo.
Boom! Our sales went through the roof. We were taking home twice as much money, and at the same time giving the client more value -- more information. More ways to increase their profits.
McDonald's does it all the time. We experience it all the time. Yet we never do it all the time.
Why ever not?
"How much are those muffins, mate?" his customers would ask. "$3 for two," he'd say. And they'd buy two instead of one.
Simple, huh?
It's called bundling. We used to sell the Brain Audit for $xxx and PsychoBranding for $xxx. When someone bought the Brain Audit, we'd try to sell them PsychoBranding. Some customers bought and some didn't. Then one day we used Peter's combo technique. We sold both the products, the Brain Audit and PsychoBranding as PsychoCombo.
Boom! Our sales went through the roof. We were taking home twice as much money, and at the same time giving the client more value -- more information. More ways to increase their profits.
McDonald's does it all the time. We experience it all the time. Yet we never do it all the time.
Why ever not?